Sourced from producing regions. Connected to markets.
XIANG TAI connects Asia-Pacific, Europe and other key regions, focusing on the industry strengths, market opportunities and cooperation resources of each market.
Four lines of work across the network.
International Business Network
Cross-Border Trade Cooperation
Industry Resource Connection
Regional Market Development
Singapore
International trade and supply-chain hub. The node integrates global industry resources and market intelligence, and carries financial, logistics and warehousing services.
- aInternational trade hub
- bFinancial resource environment
- cGlobal commercial network
- dInternational business environment
New Zealand
Agriculture, fruit and livestock. Sourcing and brand-building from origin through to global market.
- aOrchard and origin supply
- bProduct standards
- cBrand development
From orchard to global brand marketing: XIANG TAI invests in Zespri and, with its fruit platform at the centre, builds origin production, product standards, brand development and global market channels into an agricultural brand model with international reach.
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Australia
Large-scale agriculture and livestock. Standardised crop production and standardised meat supply.
- aLarge-scale cropping
- bLivestock supply
- cProduct standards
Standardised crop production and standardised meat supply: XIANG TAI works on product standards and international supplier procurement, building a livestock industry system for international markets around professional production, product standards, standardised operations and industry investment.
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Netherlands
Horticulture, agricultural technology and food innovation — a European gateway.
- aHorticulture
- bSeed and breeding
- cFood innovation
Research and the industrialisation of agri-tech: XIANG TAI works with Rijk Zwaan on breeding cooperation, moving research outcomes into local production and improving variety development and agricultural productivity.
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Thailand
Agriculture, food and food processing. Tropical produce and processed food for regional and export markets.
- aTropical agriculture
- bFood processing
- cInternational distribution
Tropical agriculture and processed-food export: XIANG TAI works with CPFresh across food processing, quality standards and international distribution, covering multiple national markets and forming a regional supply system from processing to sale.
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